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Proton helps wholesale teams sell more.
Proton is the wholesale CRM built for distributors. Give your reps complete visibility into customer buying patterns, inventory movement, pricing behaviors, and product gaps, so they can grow every account, every month.
Most CRMs slow your rep down.
Proton helps wholesale teams sell more.
Proton is the wholesale CRM built for distributors. Give your reps complete visibility into customer buying patterns, inventory movement, pricing behaviors, and product gaps, so they can grow every account, every month.
Most CRMs slow your rep down.
Turn insights into sales opportunities
Put relevant recommendations in the hands of your reps so they can upsell and cross-sell effectively. With Proton, reps can anticipate customer needs and know the best next step for growing sales.
Complete visibility at your fingertips
Get clear insights into leads, sales, and team performance. Track everything from customer interest in products to sales progress, all in one place. See what's working and where to improve.
That’s what a wholesale CRM should do.
Deliver consistency across channels
Get a complete view of each customer's journey, prioritize outreach with health scores, and coordinate collaboration across teams. Offer customers a consistent experience across sales channels.
Less busywork, more selling
Help your teams sell more by cutting down on busywork. Proton automates routine tasks, streamlines workflows, and organizes everything in one place, allowing your team to focus on what matters most.
Meet Pronto: the first AI agent built for distribution teams
Pronto understands product substitutions, account hierarchies, and distribution-specific questions right out of the box. It's fully integrated with your Proton data, so it delivers accurate answers based on your actual business information, not general web knowledge.
We’re not here to store contacts.
We’re here to move product.
©Proton.ai 2025
©Proton.ai 2025
(because you’re skeptical—and that’s a good thing)
Will my team actually use Proton?
Yes! On average, our clients see an 80% daily usage rate. That said, success isn’t about just handing Proton to your reps and hoping for the best. We partner with you on change management to ensure your team gets quick wins and rallies around the CRM. Adoption is easy when a tool helps more than it asks.
As Eric Wessinger, the CEO of Richards Supply, put it: “Our more tenured employees adopted Proton quickly because it tackled pain points they’ve had for years.”
Can Proton integrate with any ERP?
Absolutely. Proton integrates with any ERP. We’ve never encountered an ERP we couldn’t handle. Every one of our clients uses an ERP, and that data is a key part of what powers Proton. To put your mind at ease, we have a 100% success rate integrating with ERP systems.
What’s the ROI?
On average, distributors increase their growth rate by 2.6x within a year of implementing Proton.
As Mike Page, CTO & CMO at R.S. Hughes shared: “This was a tech project that was implemented on time and on budget, with the fastest return on investment I’ve ever been engaged with.”
