©Proton.ai 2025

Show reps who to call, what to sell, and when to follow up

Show reps who to call, what to sell, and when to follow up

©Proton.ai 2025

FAQ

Will my team actually use Proton?

Yes! On average, our clients see an 80% daily usage rate. That said, success isn’t about just handing Proton to your reps and hoping for the best. We partner with you on change management to ensure your team gets quick wins and rallies around the CRM. Adoption is easy when a tool helps more than it asks.


As Eric Wessinger, the CEO of Richards Supply, put it: “Our more tenured employees adopted Proton quickly because it tackled pain points they’ve had for years.”

Can Proton integrate with any ERP?

Absolutely. Proton integrates with any ERP. We’ve never encountered an ERP we couldn’t handle. Every one of our clients uses an ERP, and that data is a key part of what powers Proton. To put your mind at ease, we have a 100% success rate integrating with ERP systems.

What’s the ROI?

On average, distributors increase their growth rate by 2.6x within a year of implementing Proton.


As Mike Page, CTO & CMO at R.S. Hughes shared: “This was a tech project that was implemented on time and on budget, with the fastest return on investment I’ve ever been engaged with.”

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Find out what makes Proton the CRM choice for distributors

Get advice on refining your sales strategy with insights from other successful distributors 

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TRUSTED BY LEADING DISTRIBUTORS WORLDWIDE

Ready to grow faster?

Spiro automates stuff. Proton helps you grow 
2.6x faster.

Spiro automates stuff. Proton helps you grow 
2.6x faster.

TRUSTED BY LEADING DISTRIBUTORS WORLDWIDE

Saving time doesn’t mean much if it doesn’t grow your business

Distributors using Proton increase their growth rate by 2.6x in the first year.

Proton tells your reps exactly where to focus and what to sell, helping them win new business and protect existing accounts.

Key differences that make Proton the better choice

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Advanced AI for selling more stuff

Proton’s AI finds spending gaps, predicts reorder needs, and flags quotes that need follow-up. It also helps reps switch customers to higher-margin products and alerts them when a customer abandons a cart online, so they can follow up and win the business.

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80% (or higher) CRM adoption

Reps hate “Big Brother” tools. Proton flips the script: it pulls data from your ERP, handles busywork like call notes, and automates repetitive tasks. The result is a CRM your team actually wants to use because it helps them sell more.

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Get new reps up to speed faster

Proton gives new reps everything reps need to sell confidently: product info, purchase history, pricing, and inventory. It even tells them what to recommend if something’s out of stock or ripe for an upsell.

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Pronto: Your AI sales assistant

Pronto is like ChatGPT but powered by your CRM data. It answers questions about customers and products, and even handles tedious tasks like drafting emails, so your team can focus on selling.

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Shift from reactive to proactive sales

Proton shows reps exactly which customers need attention and when. Instead of selling reactively, your team focuses on the accounts that matter most, driving growth and protecting existing business.

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