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Sales-i shows you data.
Proton tells you what to do with it.
Sales tools that just display data leave reps guessing.
Proton analyzes real-time ERP and sales activity to deliver clear,
AI-powered sales plays—right in the tools reps already use.
Distributors who use Proton grow up to 2.6× faster.
Sales-i shows you data. Proton tells you what to do with it.
Analyze real-time ERP and sales activity to deliver clear, AI-powered sales plays—right in the tools reps already use. Distributors who use Proton grow up to 2.6× faster.
Why distributors choose Proton
Follow-ups that don’t fall through the cracks
Proton turns activity into prioritized next steps—so quotes don’t stall, and nothing gets missed. Reps always know what to do next, and everything is tracked in one place.
AI that drives action, not just insights
Proton was built from the ground up with AI. Reps get real-time alerts on reorder gaps, stalled quotes, and upsell plays—directly in their workflow. No digging. No guesswork.
Two-way ERP sync
that saves hours
Most tools pull data in—but Proton sends updates back too. That means quotes, orders, and activity flow both ways. No manual re-entry means fewer errors.
One record for every touchpoint
Every call, email, quote, and note—logged automatically. Reps get a full view of each account, without jumping between systems. It’s easier to stay aligned, move faster, and close more.
An AI assistant reps actually use
Proton’s built-in AI assistant, Pronto, helps reps write emails, log calls, find product info, and more—saving reps hours every week. That’s time they can put back into selling.
PROTON VS. SALES-I
©Proton.ai 2025
©Proton.ai 2025
Can Proton integrate with any ERP?
Absolutely. Proton integrates with any ERP. In industrial distribution, we commonly work with systems like P21, Infor CSD, and TIMS, but we’ve never encountered an ERP we couldn’t handle. Every one of our clients uses an ERP, and that data is a key part of what powers Proton. To put your mind at ease, we have a 100% success rate integrating with ERP systems.
Will my team actually use it?
Yes! On average, our clients see an 80% daily usage rate. That said, success isn’t about just handing Proton to your reps and hoping for the best. We partner with you on change management to ensure your team gets quick wins and rallies around the CRM. Adoption is easy when a tool helps more than it asks.
As Eric Wessinger, the CEO of Richards Supply, put it: “Our more tenured employees adopted Proton quickly because it tackled pain points they’ve had for years.”
We’ve customized our CRM a ton. Can Proton match it?
Proton is built specifically for distributors, so it works out of the box—no heavy lifting required. That said, if you have specific requirements, we’ll work with your team to replicate what’s working well in your current setup and leave behind what isn’t. After all, there’s probably a reason you’re exploring a new CRM.
What’s the ROI?
On average, distributors increase their growth rate by 2.6x within a year of implementing Proton.
As Mike Page, CTO & CMO at R.S. Hughes shared: “This was a tech project that was implemented on time and on budget, with the fastest return on investment I’ve ever been engaged with.”
