The AI-powered
CRM for distributors,
by distributors
Grow your business with a CRM that brings everything into view, promotes accountability, and tells your team where to focus their efforts for maximum impact. See why distributors choose Proton over alternative solutions.
©Proton.ai 2025
TRUSTED BY LEADING DISTRIBUTORS WORLDWIDE
Proton delivers what other CRMs can't
The AI-powered
CRM for distributors,
by distributors
Grow your business with a CRM that brings everything into view, promotes accountability, and tells your team where to focus. See why distributors choose Proton over alternative solutions.
TRUSTED BY LEADING DISTRIBUTORS WORLDWIDE
Find out why the world’s leading distributors use Proton
©Proton.ai 2025
FAQ
See what our customers have to say
The numbers speak for themselves
2.6x
the average sales growth clients see in just 1 year with Proton
11x
the average ROI
Proton clients gain
42%
higher user engagement vs. all-purpose CRMs
12 weeks
the average time it takes for clients to be go-live ready
A CRM your team uses because they love it, not because they’re told to
Sell more
Put relevant recommendations in the hands of your reps so they can upsell and cross-sell effectively. With Proton, reps can anticipate customer needs and know the best next step for growing sales.
Find out why the world’s leading
distributors use Proton
Purpose-built for distributors, by distributors
Proton was built specifically for distributors. Our founder comes from a distribution background, and we’ve worked closely with distributors every step of the way to design a CRM that meets your unique needs.
Proton was developed with deep industry knowledge, as the founder’s family has a history in distribution. It has always been built in close partnership with distributors to address their specific needs.
Find out why the world’s leading distributors use Proton
Will Proton integrate with any ERP system?
Proton integrates with any ERP system, pulling in key data like customer-specific pricing, transaction history, inventory, and more. Our AI analyzes this data and turns it into an actionable, sales-rep-friendly format on desktop and mobile, giving your team the insights they need to sell more.
Do I really need a CRM? We’ve done well without one.
It’s a fair question—many distributors have done fine without a CRM. But Proton isn’t just for storing data; it’s built for growth. On average, clients see 2.6x growth in their first year because Proton turns your existing data into actionable recommendations for your salespeople. It helps your team focus on the right accounts, have better conversations, and deliver results that spreadsheets or old methods can’t match.
What if my reps don’t want to use a new tool?
Proton is designed to make adoption easy for everyone, no matter their experience with technology. It’s easy to use and built with input from real sales teams, so reps can see immediate value—like finding cross-sell opportunities or tracking key accounts more easily. We also provide hands-on training and support so every rep feels confident using the system. Once they see how Proton helps them sell more, even the skeptics come on board.
Get visibility
Get clear insights into leads, sales, and team performance. Track everything from customer interest in products to sales progress, all in one place. See what's working and where to improve.
Delight customers
Get a complete view of each customer's journey, prioritize outreach with health scores, and coordinate collaboration across teams. Offer customers a consistent experience across sales channels.
Increase productivity
Help your teams sell more by cutting down on busywork. Proton automates routine tasks, streamlines workflows, and organizes everything in one place, allowing your team to focus on what matters most.
Integrate with any ERP
Proton works seamlessly with any ERP system, giving reps easy access to key information such as orders, pricing, and inventory.
Proton works seamlessly with any ERP system, giving reps easy access to key information such as orders, pricing, and inventory.
Smart suggestions for reps
Smart suggestions help reps to know who to call, what to sell, and when to follow up, directly driving growth.
Smart suggestions help reps to know who to call, what to sell, and when to follow up, directly driving growth.
Trusted by large distributors
Proton is trusted by distributors of all sizes, offering enterprise-grade features like SSO and sandbox environments. It’s the only CRM for distributors with SOC 2 Type II compliance, ensuring top-tier data security.
Proton is trusted by distributors of all sizes, offering enterprise-grade features like SSO and sandbox environments. It’s the only CRM for distributors with SOC 2 Type II compliance, ensuring top-tier data security.
"With Proton, our sales reps don't need to dig through account history or juggle gap reports anymore. They simply hop into Proton, see which customers are at-risk, and start reaching out."
Adam Crews
Director of Sales
CSSI
"Before Proton, our sales team had to use multiple tools. Proton removed a lot of friction and allowed them to track who they talked to, about what, and the follow-up steps."
Mike Burns
CIO
Benco Dental
"With just a few clicks of the mouse, our sales team can identify and target the most promising accounts, and access all the information they need to close more deals."
Amanda Manson
Inside Sales Manager
Purity Life
"With just a few clicks of the mouse, our sales team can identify and target the most promising accounts, and access all the information they need to close more deals."
Amanda Manson
Inside Sales Manager
Purity Life
"Before Proton, our sales team had to use multiple tools. Proton removed a lot of friction and allowed them to track who they talked to, about what, and the follow-up steps."
Mike Burns
CIO
Benco Dental
"With Proton, our sales reps don't need to dig through account history or juggle gap reports anymore. They simply hop into Proton, see which customers are at-risk, and start reaching out."
Adam Crews
Director of Sales
CSSI
User-friendly design
Proton is intuitive to use and minimizes manual data entry, making it ideal for reps with minimal tech expertise.
Proton was developed with deep industry knowledge, as the founder’s family has a history in distribution. It has always been built in close partnership with distributors to address their specific needs.
Find out what makes Proton the top CRM choice for distributors
Teams of 50+ are eligible for a personalized walkthrough.
Find out what makes Proton the CRM choice for distributors
Get advice on refining your sales strategy with insights from other successful distributors
Get a platform overview to see how Proton can work for your specific business needs