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Find out what makes Proton the CRM choice for distributors

Get advice on refining your sales strategy with insights from other successful distributors

Get a platform overview to see how Proton can work for your specific business needs

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Most CRMs slow your reps down. Proton helps them close faster.

Proton gives your team full visibility into customer data, delivering actionable insights that help prioritize high-value accounts and increase revenue.

Most CRMs slow your reps down.
Proton helps them close faster.

Proton gives your team full visibility into customer data, delivering actionable insights that help prioritize high-value accounts and increase revenue.

Book a demo

Why Proton’s not just “another CRM”

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Turn insights into sales opportunities

Put relevant recommendations in the hands of your reps so they can upsell and cross-sell effectively. With Proton, reps can anticipate customer needs and know the best next step for growing sales.

Complete visibility at your fingertips

Get clear insights into leads, sales, and team performance. Track everything from customer interest in products to sales progress, all in one place. See what's working and where to improve.

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We’re not here to store data. We’re here to move product.

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Deliver consistency across channels

Get a complete view of each customer's journey, prioritize outreach with health scores, and coordinate collaboration across teams. Offer customers a consistent experience across sales channels.

Less busywork, more selling

Get clear insights into leads, sales, and team performance. Track everything from customer interest in products to sales progress, all in one place. See what's working and where to improve.

Get started
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Meet Pronto: the first AI agent built for distribution teams

Pronto understands product substitutions, account hierarchies, and distribution-specific questions right out of the box. It's fully integrated with your Proton data, so it delivers accurate answers based on your actual business information, not general web knowledge.

(because you’re skeptical—and that’s a good thing)

Will my team actually use Proton?

Yes! On average, our clients see an 80% daily usage rate. That said, success isn’t about just handing Proton to your reps and hoping for the best. We partner with you on change management to ensure your team gets quick wins and rallies around the CRM. Adoption is easy when a tool helps more than it asks.

As Eric Wessinger, the CEO of Richards Supply, put it: “Our more tenured employees adopted Proton quickly because it tackled pain points they’ve had for years.”

Can Proton integrate with any ERP?

Absolutely. Proton integrates with any ERP. We’ve never encountered an ERP we couldn’t handle. Every one of our clients uses an ERP, and that data is a key part of what powers Proton. To put your mind at ease, we have a 100% success rate integrating with ERP systems.

What’s the ROI?

On average, distributors increase their growth rate by 2.6x within a year of implementing Proton.

As Mike Page, CTO & CMO at R.S. Hughes shared: “This was a tech project that was implemented on time and on budget, with the fastest return on investment I’ve ever been engaged with.”

TRUSTED BY LEADING DISTRIBUTORS GLOBALLY

The first AI agent built for distribution sales teams

Like a teammate—Pronto handles the busywork so reps can focus on selling.

Salespeople don't need the whole iceberg, just the actionable information to make their jobs easier. We went from a one-dimensional CRM to a three-dimensional one with Proton.

Matthew James

Purity Life

See Proton in action

Learn the how and why of Proton CRM in 10 minutes.

The CRM your sales team actually wants to use

Proton gives your team everything a CRM should—and recommends the best next step for every rep to grow sales

The numbers speak for themselves

ORS Nasco drives sales efficiency with Proton

Proton gets info to our sellers fast and effectively, so they can talk about what's relevant and what's important. With Proton, our team has better discussions with customers.

Tim Babco

CIO, ORS Nasco