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Find out what makes Proton the CRM choice for distributors

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Distributors using Proton grow 2.6x faster
in their first year.

Where other CRMs just give reps more data to look at, Proton gives them insights that increase revenue. It tells them:

Who to call

What to sell

When to follow up

And more, right in their flow.

Ready to grow faster?

Distributors using Proton grow 2.6x faster
 in their first year.

Where other CRMs just give reps more data to look at, Proton gives them insights that increase revenue. It tells them:

Who to call

What to sell

When to follow up

And more, right in their flow.

Why distributors choose Proton

Request a demo

Follow-ups that don’t fall through the cracks

Proton turns activity into prioritized next steps—so quotes don’t stall, and nothing gets missed. Reps always know what to do next, and everything is tracked in one place.

AI that drives action, not just insights

Proton was built from the ground up with AI. Reps get real-time alerts on reorder gaps, stalled quotes, and upsell plays—directly in their workflow. No digging. No guesswork.

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Two-way ERP sync that saves hours

Most tools pull data in—but Proton sends updates back too. That means quotes, orders, and activity flow both ways. No manual re-entry means fewer errors.

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One record for every touchpoint

Every call, email, quote, and note—logged automatically. Reps get a full view of each account, without jumping between systems. It’s easier to stay aligned, move faster, and close more. 

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Dependable and secure

Proton delivers SOC 2 Type 2 compliance, consistent uptime, and enterprise-grade infrastructure your team can count on. Your data stays secure and your reps stay productive—even during peak selling periods.

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(because you’re skeptical—and that’s a good thing)

Can Proton integrate with any ERP?

Absolutely. Proton integrates with any ERP. In industrial distribution, we commonly work with systems like P21, Infor CSD, and TIMS, but we’ve never encountered an ERP we couldn’t handle. Every one of our clients uses an ERP, and that data is a key part of what powers Proton. To put your mind at ease, we have a 100% success rate integrating with ERP systems.

Will my team actually use it?

Yes! On average, our clients see an 80% daily usage rate. That said, success isn’t about just handing Proton to your reps and hoping for the best. We partner with you on change management to ensure your team gets quick wins and rallies around the CRM. Adoption is easy when a tool helps more than it asks.

As Eric Wessinger, the CEO of Richards Supply, put it: “Our more tenured employees adopted Proton quickly because it tackled pain points they’ve had for years.”

What’s the ROI?

On average, distributors increase their growth rate by 2.6x within a year of implementing Proton.

As Mike Page, CTO & CMO at R.S. Hughes shared: “This was a tech project that was implemented on time and on budget, with the fastest return on investment I’ve ever been engaged with.”

TRUSTED BY LEADING DISTRIBUTORS GLOBALLY

The first AI agent built for distribution sales teams

Like a teammate—Pronto handles the busywork so reps can focus on selling.